A team's customer could be internal (when we produce a report or analysis/study) or external (a restaurant or hotel staff serving patrons) to the organization.

Customer delight: We believe in Customer Delight (maximizing the customer's outcome and their experience). Customers are the centerpiece of our HPT framework – as they are the reason that teams/organizations exist ... and thrive or even survive. PBI helps clients define who their true customer is (often this is not clear or there may be several competing entities) and those customers' needs and wants. High Performance Teams not only delight the customer for current needs and wants, but they also anticipate and deliver on future or unrealized needs.

Internal customers: In addition to delighting the external customer, we help teams focus on identifying and satisfying internal customers – especially when these groups have not been formally defined.

Stakeholders: Stakeholders are an additional group included in our customer piece. They have a "stake" or interest, but are not direct recipients of your products or services. Teams need to consider and address their stakeholder's expectations. An example of a stakeholder is a group that might/would be affected by your team's report or deliverables.